Designed digital products and services used by global brands across fintech, sports, media, and retail.
Contributed to design systems and scalable product frameworks across multiple SaaS platforms.
Led the transformation of a growing retail food business through service design, operational systems, and customer experience improvements.
10+ years collaborating with product managers, engineers, executives, and business stakeholders.
Filo Lasa
Sep 2024 - Apr 2026
Product & Service Designer
Marketing & Operations
Filo Lasa brings the vibrant flavours of the Philippines to Western Sydney, with locations in Westpoint Blacktown and Westfield Penrith
Established the brand system, design standards, and asset workflows that created a consistent customer experience across multiple retail locations
Implemented POS and workforce management systems that streamlined operations, improved staff efficiency, and enhanced the customer experience
Introduced a remotely managed digital signage platform, enabling real-time promotions and scalable in-store communications across locations
Partnered with stakeholders and contractors to redesign retail environments, improving customer flow, operational efficiency, and brand consistency across new store builds
Aura
Jun 2023 - Aug 2024
Senior Product Designer
Aura is an AI-powered platform that transforms digital experiences from passive viewing into active engagement
Expanded the design system with new components and patterns that supported client-specific requirements while maintaining platform consistency
Produced developer-ready UX specifications that accelerated implementation and reduced ambiguity during delivery
Prototyped complex AI-driven interactions to validate usability, gather feedback early, and de-risk development investment
Presented concepts and product visions to clients and internal stakeholders, helping secure alignment and support for future development
Zip
Mar 2022 - Jun 2023
Product Designer II
Zip is a leading global Buy Now, Pay Later (BNPL) company providing fair and seamless solutions that simplify how people pay
Led UX audits and competitive analysis to uncover customer pain points and identify growth opportunities across Shop and Rewards experiences
Defined service integration patterns that improved merchant onboarding consistency and supported platform scalability
Delivered developer-ready UX specs and documentation for seamless handoff
Redesigned Shop and Rewards journeys to improve discoverability, engagement, and customer participation
Increased click-through rate, transaction volume, and average transaction value through iterative testing and experience optimisation
Partnered with designers, developers, and PMs to validate solutions
Tested flows, components, and prototypes to align UX with business goals
Presented outcomes and insights to stakeholders and executives
Deltatre
Jun 2016 - Jun 2021
Product Designer
Deltatre is the world's leading sports and entertainment technology provider, offering graphics, data, OTT and live broadcast solutions
Contributed to strategy and stakeholder kickoff workshops
Produced wireframes and low-fidelity prototypes at speed
Translated designs into developer-ready specs
Partnered with developers to validate and refine solutions
Produced high-fidelity prototypes and concept experiences that supported successful client pitches and new business opportunities
Conducted remote user research and usability testing to validate concepts and inform design decisions throughout delivery
Presented UX deliverables to local and global clients
Yatsal
Dec 2014 - May 2016
Lead Designer
Yatsal is a leading National variety Wholesaler, offering customers retail category solutions to suit their business needs and uniform packaging.
Designed FMCG packaging from concept through to production
Executed email marketing campaigns and produced release assets
Produced and edited product photography for ready-to-use artwork
Developed sales pitch materials for Yatsal field representatives
Managed multiple concurrent projects under tight weekly deadlines
Delivered 5+ monthly design presentations and proposals to marketing leadership and CEO
Kwik Kopy Homebush
Nov 2008 - Dec 2014
Creative Director
Kwik Kopy is a design and print centre offering affordable business printing, poster printing, creative graphic design and innovative online solutions to Australian businesses and communities
Led end-to-end creative delivery across branding, print, and digital campaigns for a diverse portfolio of business clients
Consistently delivered high-quality concepts within tight turnaround windows, balancing speed, quality, and client expectations
Partnered with clients to define design solutions aligned to strategic goals and budget constraints
Oversaw print production workflows, ensuring quality and on-time delivery