Service Designer & Marketing
Filo Lasa
Jul 2024 - Present
Filo Lasa brings the vibrant flavours of the Philippines to Western Sydney, with locations in Westpoint Blacktown and Westfield Penrith.
Led implementation of Square POS & rostering, improving service workflows and staff/customer experience
Deployed a remotely manage digital signage system and designs assets for scalable and realtime in-store communications
Supported retail environment and service space redesigns with shopping centre stakeholders and contractors, aligning spatial layout, customer flow, and brand experience across multiple store builds
Built branding, design systems, and asset pipelines to ensure consistency across all touchpoints
Senior Product Designer
Aura
Jun 2023 - Jul 2024
Aura is an AI-powered platform that transforms digital experiences from passive viewing into active engagement.
Contributed to and evolved the design system, introducing bespoke components to meet client needs and new development opportunities
Created detailed UX specifications to support development and client integration workflows
Led prototyping of complex interactions to validate usability and behaviour early in the design process
Presented proof-of-concept work and development to clients and in-house teams
Product Designer II
Zip
Mar 2022 - Jun 2023
Zip is a leading global Buy Now, Pay Later (BNPL) company providing fair and seamless solutions that simplify how people pay.
Led UX audits and competitor analysis to identify opportunities and define hypotheses
Established service integration best practices to support merchant scalability
Delivered developer-ready UX specs and documentation for seamless handoff
Designed and optimised Shop and Rewards experiences to boost engagement
Increased CTR, transactions, and average transaction value (ATV)
Partnered with designers, developers, and PMs to validate solutions
Tested flows, components, and prototypes to align UX with business goals
Presented outcomes and insights to stakeholders and executives
Product Designer
Deltatre
Jun 2016 - Jun 2021
Deltatre is the world's leading sports and entertainment technology provider, offering graphics, data, OTT and live broadcast solutions.
Contributed to strategy and stakeholder kickoff workshops
Produced wireframes and low-fidelity prototypes at speed
Translated designs into developer-ready specs
Partnered with developers to validate and refine solutions
Built high-fidelity prototypes to support RFP pitches
Conducted remote user testing across key project stages
Presented UX deliverables to local and global clients
Lead Designer
Yatsal
Dec 2014 - May 2016
Yatsal is a leading National variety Wholesaler, offering customers retail category solutions to suit their business needs and uniform packaging.
Designed FMCG packaging from concept through to production
Executed email marketing campaigns and produced release assets
Produced and edited product photography for ready-to-use artwork
Developed sales pitch materials for Yatsal field representatives
Managed multiple concurrent projects under tight weekly deadlines
Delivered 5+ monthly design presentations and proposals to marketing leadership and CEO
Creative Director
Kwik Kopy Homebush
Nov 2008 - Dec 2014
Kwik Kopy is a design and print centre offering affordable business printing, poster printing, creative graphic design and innovative online solutions to Australian businesses and communities.
Delivered end-to-end design across diverse marketing assets, including branding, print, and digital campaigns
Rapidly translated briefs into high-quality concepts within 24-hour turnaround windows
Partnered with clients to define design solutions aligned to strategic goals and budget constraints
Oversaw print production workflows, ensuring quality and on-time delivery