My Workflow
01
Research
I lead and support stakeholder workshops to uncover goals, behaviours and pain points, turning insights into validated assumptions and opportunities for product direction
02
UX/UI
I design intuitive experiences with empathy and clarity, translating ideas into cohesive user flows, interfaces and documentation that align user needs with business goals
03
Prototyping
I create low and high fidelity prototypes to explore ideas and validate concepts, bringing interactions to life and enabling teams to test, iterate quickly and align on direction from early stages
04
User Testing
I plan and run moderated and remote user testing with well-crafted, goal-oriented scenarios, capturing authentic behaviours and translating findings into actionable product improvements
My Workflow
01
Research
I lead and support stakeholder workshops to uncover goals, behaviours and pain points, turning insights into validated assumptions and opportunities for product direction
02
UX/UI
I design intuitive experiences with empathy and clarity, translating ideas into cohesive user flows, interfaces and documentation that align user needs with business goals
03
Prototyping
I create low and high fidelity prototypes to explore ideas and validate concepts, bringing interactions to life and enabling teams to test, iterate quickly and align on direction from early stages
04
User Testing
I plan and run moderated and remote user testing with well-crafted, goal-oriented scenarios, capturing authentic behaviours and translating findings into actionable product improvements
My Workflow
01
Research
I lead and support stakeholder workshops to uncover goals, behaviours and pain points, turning insights into validated assumptions and opportunities for product direction
02
UX/UI
I design intuitive experiences with empathy and clarity, translating ideas into cohesive user flows, interfaces and documentation that align user needs with business goals
03
Prototyping
I create low and high fidelity prototypes to explore ideas and validate concepts, bringing interactions to life and enabling teams to test, iterate quickly and align on direction from early stages
04
User Testing
I plan and run moderated and remote user testing with well-crafted, goal-oriented scenarios, capturing authentic behaviours and translating findings into actionable product improvements
Stack
Figma
Product Design
Illustrator
Graphic Design
Askable
User Research
Protopie
Interaction Design
After Effects
Motion Design
Claude
AI Co-pilot
Framer
Web Design
Fullstory
User Behaviour
I'm a Senior Product & Service Designer with 10+ years of experience turning complex problems into intuitive digital and physical experiences.
Give me the TLDR version
Optus Sport
Optus Sport
Realigning the Optus Sport watching experience with their new energetic branding to drive engagement for all levels of fandom
Realigning the Optus Sport watching experience with their new energetic branding to drive engagement for all levels of fandom
Read More
Filo Lasa
Filo Lasa
Connecting operations, brand and service design to transform the customer experience across multiple store locations
Connecting operations, brand and service design to transform the customer experience across multiple store locations
Read More
Aura Module UI
Aura Module UI
Designing a scalable white-label UI module system that enables rapid rebranding, live data integration, and seamless deployment across multiple client experiences
Designing a scalable white-label UI module system that enables rapid rebranding, live data integration, and seamless deployment across multiple client experiences
Read More
DirecTV Now
DirecTV Now
Seamlessly adapting the AT&T DirecTV Now core app experience across multiple Mobile, Tablet, Web and TV platforms
Seamlessly adapting the AT&T DirecTV Now core app experience across multiple Mobile, Tablet, Web and TV platforms
Read More